Resume

Professional Experience

Freelance
Social Media Manager

Mighty Arsenal

Social Media Specialist

November 2022 - Present

January 2020 - Present

Managed social media accounts for 5 different clients
Wrote, planned, and implemented content for Twitter, Instagram, and Facebook
On average increased impressions by 48.7%, increased engagements by 135.3%, and increased post link clicks by 83%
Launched both paid and organic digital campaigns and influencer campaigns
Presented various social media strategies and campaigns to clients

Oversaw Instagram content by creating videos, graphics, and social copy
Monitored digital presence and engagement with a community of over 151,000 followers
Spearheaded both brand campaigns and influencer collaboration projects

bigInk PR

Social Media Coordinator

July 2019 - January 2020

Created, posted, and monitored social media platforms and developed activity reports for clients
Developed and executed paid and organic social media strategies
Increased client's engagement with followers on all social media platforms by over 30%

Austin Woman Magazine

Social Media Intern

January 2019 - July 2019

Maintained presence on social media platforms and grew 5,700 followers on Instagram and over 10,000 monthly views on Pinterest in 4 months
Responsible for creating Instagram layout and writing social copy

Moreland Properties

Social Media Marketing Intern

June 2018 - August 2018

Generated blog posts weekly for the company blog
Assisted in running several social media accounts for the company that brought over 50% growth on accounts
Engaged with users and agents to help strengthen customer relationships

DTKAustin

Styling Assistant

July 2017 - December 2019

Designed blog post outlines
Interacted with blog followers in the curator’s absence with a following of over 170,000 people Directed in Instagram picture layouts
Joined on set for ad hoc photoshoot and videography assistance

Leadership Experience and Activities

BLEND Magazine- Co-Founder, Managing Editor September 2018- August 2021

Edited and scheduled stories for the website
Oversaw a small staff of writers
Provided assistance with newsletters and communication

ORANGE Magazine- Style Section Writer January 2018- May 2018

Produced content for the magazine’s Style section
Pitched weekly stories to editor
Responsible for producing two or more stories a month

Delta Gamma Beta Eta Chapter- Active Member August 2016- May 2019

Helped fundraise money for TSBVI and Service for Sight
Contributed to DG having the Highest Panhellenic GPA

ADDITIONAL INFORMATION

Computer Skills: AP Style, Adobe Premiere, Hootsuite, Trello, Canva, Google Analytics, In-Design, Meta Ads Manager, Sprout Social

Languages: Proficient in Spanish, HTML, CSS, Javascript

Education

The University of Texas at Austin

Bachelor of Journalism August 2016 - May 2019

Focus in print/digital journalism

The University of Texas at San Antonio

Undeclared August 2015 - May 2016